News and InsightsMagentoLive UK 2017 Day 2
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It’s Day 2 of MagentoLive! The Digital Six team are attending both days of MagentoLive UK and will be keeping you all informed with “live” updates throughout both days of this event.
Updates and insights from Magento Live UK (latest updates 1st)
Session: General Session
16:44: Its a wrap! MagentoLive, you’ve been awesome!!!
Session: General Session
16:33: Exciting news about Magento & BLUEFOOT’s advanced CMS – page building capabilities without the need for a developer.
Session: General Session
16:26: 1 in 10 online sales are driven by social
Session: General Session
16:24: Magento is the leader in B2B commerce
Speaker: Paul Boisvert – ProductPaul
Session: General Session
16:00: How Magento is rising to the challenge
Session: General Session
15:58: More insights from Jason Woosley:
Adaptation and flexibility is essential for handling change, Magento is uniquely positioned to allow this –
Session: General Session
15:50: “Hyper personalisation is winning the day” – Jason Woosley, SVP Product & Technology at Magento
Session: General Session
15:38: The changes experienced by ecommerce in recent times
Session: General Session
15:30: New platforms only appear every 10 years or so. The last was mobile, the next one will be conversational user interfaces – Echo etc. (another statement from Dries Buytaert)
Session: General Session
15:25: Dries Buytaert’s key statement – Deliver the right information to the right user, at the right time, on the right device.
Session: General Session
15:19: Mark Lavelle, Magento CEO gets ready to deliver the closing session at MagentoLive.
Session: Turn Shipping Into a Profit Machine
14:31: Temando are planning on rolling out extensions for Magento 1 in the future too. The system is currently being developed for Magento 2 and will be available on Enterprise and Community version.
14:22: Clearly we are the highlight of Magento Live!!
Session: Turn Shipping Into a Profit Machine
14:16: Furniture retailer Cox & Cox has signed up for the Temando early access programme. (The site doesn’t appear to be live yet, however). Magento are looking for retailers to participate.
Session: The Evolution of Hosting and What’s Next in Cloud Architecture
14:01: Great talk from Josh Ward of Nexcess about the evolution of cloud hosting for enterprise merchants.
Session: Turn Shipping Into a Profit Machine
13:57: Temando allows retailers to automate the process using the system and set shipping rules by location.
Session: Turn Shipping Into a Profit Machine
13:52: Temando is active in 31 countries offering an international fulfilment solution
Session: Turn Shipping Into a Profit Machine
13:50: Partnered with Temando to deliver Magento Shipping. This allows retailers to connect with carriers, drive conversion and revenue, automate fulfilment processes and reduce shipping related costs.
Session: Turn Shipping Into a Profit Machine
13:41: Kate is ready for the next session!
Session: The Uberification of the Online Shopping Experience is Upon Us
13:32: Key takeaways –
Session: The Uberification of the Online Shopping Experience is Upon Us
13:31: Walmart is trialling having employees deliver packages on their way home from work in order to compete with Amazon on delivery.
Session: Treat Your Customers as Individuals. Not as Part of a Crowd
13:24: Bring data together across all shopping channels. Combine profile data, behavioural data and multichannel activity to get a holistic view of individual customers. Use analytics and automation to apply customer insights and inform customer experience. This moves shoppers to buyers and buyers to repeat customers.
Session: The Uberification of the Online Shopping Experience is Upon Us
13:21: The travel search engine Wego created a PWA that functions like a native app reducing load time on mobile to 1.6 seconds. They believe PWAs are the future rather than app development
Session: The Uberification of the Online Shopping Experience is Upon Us
13:17:
Session: The Uberification of the Online Shopping Experience is Upon Us
13:14: “The checkout’s obituary has been written”. Technology like Applepay allows you to avoid the checkout altogether.
Session: Treat Your Customers as Individuals. Not as Part of a Crowd
13:13: Geo-targeted personalisation focuses brands on local markets and ensures relevant content is displayed to site visitors regardless of where they are.
Session: The Uberification of the Online Shopping Experience is Upon Us
13:12: Amazon is creating disruption with Amazon wand and the buying experience where you can scan items and order automatically. Anticipate that Amazon may build a refrigerator in the future and your items will be auto-replenished
Session: Treat Your Customers as Individuals. Not as Part of a Crowd
13:10: Poor shopping experiences are often caused by different channels (on and off-line) having a disconnect with customer behaviour which results in a loss of revenue and on-going custom.
Session: Open Source Innovations in Commerce
13:07: “What is innovation? Sometimes it’s a solution to a problem…other times its a better way of doing something”
Session: The Uberification of the Online Shopping Experience is Upon Us
13:06: Talking about the fact that Uber is almost an unconscious purchase (you don’t have to enter your card details and you are buying. Very simple and rewarding from a consumer perspective.
Session: Treat Your Customers as Individuals. Not as Part of a Crowd
13:05: What is personalisation?
1. Changing customer expectations
2. Building meaningful relationships with customers
3. Allows on-going dialogue and continuous engagement
4. Using the right technology to engage customers directly
Session: Driving Innovation in the Mobile Experience
11:54: Open rate on push notifications via app is 72%
Session: The Importance of Establishing Trust in Connected Commerce
11:50: Trust is key for both established and new brands alike – consumers MUST buy into the fact that buying something from you is a trusted process and that they can trust YOUR brand over others.
Session: Monitoring Your Cache Effectiveness in Magento 2
11:48: Tony Brown from Space 48 detailing some great ways to measure the effectiveness of your caching systems. Ensure that you measure every cache’s performance to check that they are being used as well as possible. New Relic offers great features for this.
Session: Monitoring Your Cache Effectiveness in Magento 2
11:41: AOV up 25-30% after downloading an app
Session: Driving Innovation in the Mobile Experience
11:39: Although mobile browser conversion rates are still lower than desktop, mobile apps actually have a 1.5x higher rate of conversion.
Session: The Importance of Establishing Trust in Connected Commerce
11:38: Build trust where it matters – focus on communicating to your customers that you will:
1. Secure their data
2. Protect their privacy
3. Be on their side
4. Deliver as expected and on their terms
5. Guarantee their purchase and satisfaction
Session: Driving Innovation in the Mobile Experience
11:37: Average checkout process on a mobile is 140 taps. 51% of mobile customers don’t feel save entering credit card information
Session: Driving Innovation in the Mobile Experience
11:36: UK individuals access mobile 110 – 150 times a day
Session: Driving Innovation in the Mobile Experience
11:35:
Session: Driving Innovation in the Mobile Experience
11:35: 4 main drivers of abandonment –
1. Friction at checkout
2. Lack of credit
3. Payment method
4. Shipping options
Session: The Importance of Establishing Trust in Connected Commerce
11:33: New business models are pushing the boundaries of consumer trust in return for better customer experiences.
Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth
10:53: Mark Parkinson, Gene:
4 components to consider in choosing a payment service provider:
Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth
10:49: If a payment service provider’s sole benefit is being the cheapest, go somewhere else!
Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth
10:43: “It’s hugely important to understand your customers and their persona whether it’s a mum shopping at 3:45am or a business customer. Know your customer and how they want to interact with you” – Andy Barker
Session: Magento MSI: Community-Driven Development of Advanced Inventory With the Multiple Sources
10:42: With 2.2 were also seeing performance upgrades in the way we can now source multiple stock locations (warehouses, flagship stores etc), and display these stock availabilities to different webstores.
Session: Magento MSI: Community-Driven Development of Advanced Inventory With the Multiple Sources
10:32: One really interesting thing to come from the new fallback config setup is that we can use a read-only config.php to control exactly what the merchant/client will be able to change from the admin, and because the whole filesystem bar the var and media folders will now be read only once deployed, this also gives us a nice security boost.
Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth
10:22: Edwards Scott-Finnigan, ecommerce manager, The Gro Company. Looking at their purchase journey which starts at 3:45 in the morning (normally a parent with a baby in their arm and a mobile in the other). How do they make it as easy as possible for the customer? They have chosen Paypal Braintree and Applepay to make it streamlined.
Session: New Integrated Magento B2B Capabilities
10:11: B2B buyers expect ecommerce to conform to their way of buying and are looking for more self-service options when buying but are still looking for more support and in-person assistance. Magento 2 enables this by empowering in-house teams to utilise its new features.
Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth
10:10: Mark Wood, CTO, Graze: Graze box transactions are very small – £3.99 a box. Did a lot of research in terms of solution and commercial deal. Adyen is the partner they used for subscription payments. Wanted to create a streamlined user experience in terms of driving cross selling whilst making the system easy to use. Again, any ways to reduce “friction”. When they were implementing guest checkouts they determined that Paypal was best.
Session: The New Magento 2.2 Deployment Capabilities & Patterns
10:06: The new system configuration fallback in 2.2 “gives you the power to control what you want to do per environment vs what you want to share across environments.”
Session: New Integrated Magento B2B Capabilities
10:04: Creating powerful buying experiences:
Session: New Integrated Magento B2B Capabilities
09:54: Magento 2 easily supports corporate accounts:
Session: The New Magento 2.2 Deployment Capabilities & Patterns
09:52: Alan Kent, Magento Chief Architect, discussing exciting features of Magento 2.2 which will make the platform faster and much more secure.
Session: More Than “Getting Paid”: Prioritising Payment Strategy to Enable Growth
09:51: Edwards Scott-Finnigan, ecommerce manager, The Gro Company: “It is crucial to remove friction from the website – especially in terms of the payment process.”
Session: The New Magento 2.2 Deployment Capabilities & Patterns
09:50: In bright and early to learn about all the new 2.2 deployment features. Deployment flow especially seems to have moved on from Magento 1.
Session: New Integrated Magento B2B Capabilities
09:49: Flexible payment options are essential for B2B ecommerce
Session: More Than “Getting Paid”: Prioritizing Payment Strategy to Enable Growth
09:45: Andy Barker, Senior Director, Global payment strategy: “Merchants don’t spend enough time thinking about payments when planning their projects.”
