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Shopify
Design | Development | SEO
About the brand
Founded in 2004, macom® medical has firmly established itself as the UK’s leading distributor of innovative medical grade compression garments and shapewear. Much of their success is down to years of working closely with some of the country’s leading medical and aesthetics professionals. All products are proudly manufactured on British soil and shipped worldwide.
The challenge
While their bespoke website - with fully translated storefronts in Italian and Spanish - has loyally supported the growth of the business over the years, macom® medical required a setup that was less manual and time consuming, particularly with the number of products they have to manage on a daily basis. An outdated design and user interface was also in need of some TLC in order to make the UX much slicker and more appealing. Hard won existing SEO rankings would need to be maintained and improved too.
The solution
After carefully assessing the client's requirements it was a no-brainer that we propose Shopify as the best fit platform to meet (and exceed) their needs. With its robust features and scalability, Shopify would offer ample opportunities for customisation and future enhancements, enabling them to seamlessly manage and maintain a significant catalogue of products, enhance the user experience and ultimately facilitate future expansion with ease. From an SEO perspective, a new Shopify website offers robust tracking and analytical tools to monitor the website’s performance, measure its effectiveness and identify areas for further optimisation.
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